Friday, September 4, 2020

10 Stunning Examples Of Visual Content Marketing

10 Stunning Examples Of Visual Content Marketing When you consider content promoting, what rings a bell? More than likely, you think about a blog entry with at any rate 1,000 words and a couple of stock pictures. Is that it? Is that the main sort of substance advertising out there? Unquestionably not. We shouldnt disregard visual substance advertising, and how incredible it very well may be. What Is Visual Content Marketing? Content advertising is tied in with making something that will give our perusers worth, and imparting it to them in a usable manner. Visual substance showcasing is actually the same; it is simply one more mechanism for our substance. As the world turns out to be increasingly more immersed with organizations utilizing content promoting, we are continually going to be needing discovering approaches to stand out. Visual content advertising is an extraordinary method to get this going, and can be separated into six fundamental sorts: Funnies Images Infographics Photographs Recordings Visual Note Taking These strategies can likewise make our substance progressively shareable. We dont need to look far to see that visual substance rules on interpersonal organizations like Facebook, Google+ and Pinterest. With the expansion of destinations like Vine and Instagram, the visual renaissance is becoming perpetually noticeable. Having dominance of visual substance is essential for #ContentMarketing success.The the truth is that visual substance showcasing is something that you should be focusing on, regardless of whether you need to figure out how to utilize some unique substance muscles to do it right. Visual substance advertising requires an alternate range of abilities, and you may even need to channel your inward architect (more on this later). The initial step to making visual substance promoting that has worth is to begin thinking outwardly. What are a few different ways that you can make your substance hang out in a visual manner? How might you use designs, photographs, pictures, and video to share the substance youd ordinarily work out as a blog entry? Here are a couple of models from probably the best in the business to assist you with getting this show on the road. 1) KISSmetrics Infographics In the relatively recent past, we attempted our own hand at making an infographic that secured the utilization ofâ growth hacking and content advertising together. It was a gigantic achievement, is as yet picking up footing and acquiring traffic. Infographics still work, and KISSmetrics is truly outstanding in the business. On the KISSmetrics infographics page you will discover many instances of valuable substance that have been spoken to in a visual manner. KISSmetrics, a pioneer in valuable infographics. Infographics are an incredible spot to begin your visual substance showcasing venture on the grounds that the are firmly identified with content youre used to dealing with (realities), and in light of the fact that the instruments are promptly accessible. A straightforward Google search can assist you with social event the correct information, and there are numerous instruments out there that will assist you with assembling everything. On the off chance that you have some fundamental Photoshop aptitudes, you can even purchase stock designs and set up the inforgraphic yourself. Tip: Try an assistance like PiktoChart or Infogr.am to make your first infographic. Or then again, recruit an architect. 2) Targets Pinterest Strategy Target is an incredible brand that gives us a fantastic gander at how organizations and brands can utilize destinations like Pinterest to stick out. They have a few sheets, and utilize various systems for each board. Target is a genuine case of a brand that is doing it right. Pinterest can give a ceaseless gracefully of motivation for visual substance showcasing. For brands on Pinterest, it tends to be anything but difficult to fall off conventional and run of the mill. Most brands essentially post pictures of their items, which can work, however that strategy isnt consistently as drawing in as a realistic that joins pictures and text. Targets Party with Pinners board does a particularly great job of sharing pictures that are new, fun, and locks in. 3) Grammarly Cards I am famously awful with punctuation, which implies that I have had a go at all things everywhere to improve my endeavors †including a paid membership to Grammarly, a web based editing and amendment instrument. Accordingly, I have been watching and making the most of their visual substance showcasing for quite a long time. Grammarly is especially amazing at making images that offer some incentive and funniness for their devotees. An exemplary image, and an incredible case of visual substance showcasing. One gander at the Grammarly Pinterest page says everything. They reliably make amusing, drawing in, and crowd satisfying visual substance for their image. They call their manifestations grammarly cards and they make it simple to share and appreciate the pictures with companions. A portion of their cards are preferred planned over others, which demonstrates that visual substance doesnt consistently requireâ high quality structure hacks. Grammarly wins on humor and astute thoughts instead of high plan. This is an equation that pretty much anybody can copy. 4) The Home Depot On Vine The Home Depot gives an astounding case of how the informal community Vine can be utilized to make connecting with visual substance for our crowd. Their Vine profile incorporates many inventive and intelligent visual instances of substance promoting like this one: I especially appreciate this case of one of their Vines for an up and coming workshop that will occur in their store. It innovatively exhibits the procedure that will be utilized while pitching their workshop simultaneously. Vines are simple for anybody to make. All you need is simply the application. Simply make certain to share your vines on the fitting informal organizations like Twitter and Facebook. 5) Starbucks On Instagram Starbucks is a brand with a ton of character. They make extraordinary espresso, yet more than that, they are a way of life organization. One glance at their Instagram profile and you see this character become animated. While much of the time flaunting their items, Starbucks figures out how to do it in a one of a kind way that really speaks to their image and not only a business advertisement. Looking carefully, you can see that they as often as possible stir up the feed with pictures that essentially grasp their own qualities, and the interests of their adherents. 6) Neil Patels Visual Guides Neil Patel is a substance advertising rockstar. He is likewise the maker of some satisfying visual aides that he makes openly accessible from his blog. These aides take the substance and organization of a digital book, yet show them in a profoundly visual path directly on his site. That procedure is splendid. Not exclusively do the aides become exceptionally sharable, however they additionally make an extraordinary point of arrival for search traffic. Neils visual aides make extraordinary substance advertising, and theyre simple to share. You can investigate Neils Beginners Guide to Online Marketing and get a thought of what this resembles. It is certainly another way to deal with the old digital book backup. 7) Coca-Cola On Tumblr Throughout the years, Coca-Cola has been a pioneer and innovator in the visual substance advertising space. I particularly recall viewing their 2020 activity video which underlined  theirâ content promoting procedure as they change from single direction informing to content advertising that is improved for crowd collaboration. The video itselfâ was an exceptional case of visual substance marketing. Another extraordinary model is the Coca-Cola Tumblr page. Coca-Colas Tumblr blog is an incredible case of visual substance showcasing done right. Their Tumblr page is fun, eccentric, and even intelligent with an assortment of energized gifs and brand memorabilia. 8) Evernotes Videos I love Evernote, and I am not the only one. This champion notes application has numerous energetic fans, and Evernote has worked admirably of catching their excitement through video. Their display incorporates many recordings extending from item instructional exercises to tips, and even client stories. The Evernote client story for US olympic skater David Pelletier is particularly convincing. Evernote works superbly utilizing video in their visual substance advertising endeavors. Evernote has worked superbly of catching the energy of their clients and sharing it a visual way. Video may not be the most straightforward to ace, yet it is a viable type of visual substance advertising. 9) Whole Foods on Facebook Entire Foods Market has for quite some time been at the head of my rundown as one of the organizations driving the route in content promoting. They have an energetic crowd, and a phenomenal comprehension of how to recount to their story in a visual manner. For a considerable length of time, their Facebook page has filled in as mixture of substance advertising motivation and network soul. Entire Foods Market unmistakably sees how to use visual substance advertising. While their page includes a couple photographs of their items, it principally comprises of incredible illustrations like this one that give accommodating guidance to their crowd that they can use with what they may buy at Whole Foods. This is visual substance showcasing at its most perfect. 10) The GE Show The GE Show is intended to assist us with understanding the advances that are transforming us. GE gives staggering intelligent games and fascinating recordings that recount to the narratives behind their innovation. Every scene is an encounter, and one that constructs brand worth and includes a component of play and enjoyable to a watchers day. At the end of the day, you can have a great time while you learn. The rails scene is especially compellingand diverting! Great Visual Content Tells A Story Conventional substance advertising offers some benefit to its perusers, thus can visual substance showcasing. The genuine estimation of visual substance showcasing lies in its capacity to recount to a story rapidly, sharing data in a way that is effortlessly recalled. Visual articles are enthusiastic, and they can arrive at watchers in a manner that is troublesome with the composed word. We frequently hear the expression that a photograph merits a thousand words and this thought can unquestionably sound accurate with content showcasing. Here and there one photograph or realistic is all we have to pass on what we could have in any case said in 1,000 words.

Tuesday, August 25, 2020

Prohibition Take Two. Professor Ramos Blog

Restriction Take Two. Eventually in every one of our lives whether it has just occurred or one day will occur, we’ll see one of our companions or relatives affected by the impacts of liquor. My dad lost two of his siblings in light of liquor. One passed on from malignancy and liver disappointment because of his liquor addiction and the other was hit by an alcoholic driver riding his cruiser at a youthful age. My dad named my sibling after him, Greg. As I’m sure a significant number of you who are perusing this can name somebody or realize someone affected by this toxic substance, we should take a gander at the main source of these incidental or long haul fatalities. We have to take a gander at forbidding the creation of all Alcohol producers for our future and our vocation. Before I get into the long haul and momentary impacts of liquor I have my very own account around two individuals I knew affected by liquor. I had two companions I knew very well in secondary school that were seriously affected by liquor however both on totally different sides of the story. One was Jeremiah Holmes who was an enthusiastic hockey player and was on his way for playing for the Junior USA Olympic hockey group. Jeremiah was a benevolent soul and very kind to other people and didn't have the right to be hit by that alcoholic driver. His life finished so presently in the brief instant, somebody who merited significantly more out of this life. The other was Zachary Benjamin. Zach wasn’t like Jeremiah by any stretch of the imagination. Zach was somewhat more dumbfounded to his general surroundings and constantly settled on awful decisions. Zach moved to Florida and inside the main month become inebriated and hit two small children, ages 11 and 6 heading home from playin g ball. The most youthful was executed and the other left in a coma who later endure. Zach never handed himself over. Rather the following day took his Toyota Tacoma truck to get his front guard fixed and thank the Lord the fix man saw and called the specialists. Zach is currently in jail serving just 7 years as his life likewise changed inside a brief moment in light of liquor. The point I’m attempting to make is that liquor doesn’t care if you’re positive or negative, set in stone. Somehow it has an approach to have a moment effect on numerous people’s lives and as a rule the effect is rarely acceptable. Smashed driving mishaps are more typical than any other time in recent memory these days. â€Å"Every day, 29 individuals in the United Sates kick the bucket in engine vehicle crashes that include a liquor debilitated driver† (CDC). That’s 10,585 individuals who pass on yearly in America because of alcoholic driving. Furthermore, it appears these chances are just expanding because of the reality we advance liquor on each other business just as significant sporting events. The NFL’s driving backer is a liquor organization, Bud Light. The NFL lectures our youngsters to work out an hour daily yet when they watch their preferred games group they are exposed to watching individuals on TV start a gathering by airing out a container of crown during a business. Also, Lord knows any individual who watches football on Sunday knows exactly what number of advertisements there are. These organizations may not let it out, yet they are beginning a chain for the future consumers of America. In any case, these ads aren’t simply arriving at our youngsters. They associate with individuals like you and me. We see individuals on TV drinking and making some great memories, helping us to remember the great occasions we’ve had on a night out savoring the past. Driving us to need to re-make those recollections. â€Å"Although not precluding the significance from securing social elements, most mental models of liquor utilization depend on the supposition that drinking conduct is supported for its belongings. These impacts are by and large imagined as far as a decrease in strain or anxiety† (Hull). Of course, it’s ideal to go out and have a beverage with a couple of companions to soothe your anxieties. Than the following day you’re twice as focused and would mind to mitigate it once more. Possibly you’re stressed over something at work or a relationship and a beverage would quiet the nerves and pressure. â€Å"This cycle in the long run prompts routine drinking when liquor utilization turns into an essential reaction to elevated interior tension† (Hull). We in the long run become so consolidated to this thought liquor encourages me unwind or assists with my nerves that we let that become our standard. We overlook that liquor isn’t the main thing that assists with pressure, it’s only simpler than exercise and feels much improved. â€Å"People are propelled to achieve emotional changes using liquor to the degree that they don't have fulfilling constructive motivating forces to seek after and appreciate and to the degree that their lives are troubled by pessimistic motivators that they are not gaining good ground toward removing† (Cox et al.). We use liquor for some, numerous reasons. This we as a whole can call a genuine articulation. However, what Cox is attempting to state is that we look to liquor to get changes our body and brain since its simpler and rapidly compelling to soothing this strain than troubling ourselves to manage the issues that are making us need to savor the primary spot. On the off chance that we’re sufficiently fortunate to make due without being hit by an alcoholic driver or beginning your start while being flushed yourself, at that point we should take a gander at what a portion of the drawn out impacts of liquor will never really body. â€Å"An assessed 88,000 individuals (around 62,000 men and 26,000 ladies) bite the dust from liquor related causes every year, making liquor the third driving preventable reason for death in the United States† (NIAAA). Let’s see that number and match it with the past number we took a gander at before. 10,585 individuals kick the bucket yearly from alcoholic driving. In this way, 77,415 individuals bite the dust yearly from liquor related causes other than alcoholic driving mishaps. In the event that liquor doesn’t murder you when you are youthful it will in the long run come to get you as you get more established. Some drawn out wellbeing dangers incorporate hypertension, coronary illne ss, stroke, liver infection, malignant growth of the bosom, mouth, throat, throat, liver and colon (CDC). Such a large number of various sorts of issues the body can create through the continuation of expending liquor. So why in the world do we drink it? Well simply like Jay Hull, the Dartmouth Professor of Psychological and Brain Sciences said before of how the impacts of liquor decreases pressure and uneasiness. On the off chance that there is a significant mental issue that we people have these days is that a great deal of us have tension. So sure, drinking could help assuage this, yet it truly doesn't appear as though those stars will out way the cons of liquor utilization. Because of the reality of creating constant drinking example or putting yourself in danger by individuals who are drinking. Many will contend that they are sheltered when they drink, or they just beverage a couple of times each week. Regardless of what number of you are that way, there will be 10 folds a lot a greater amount of individuals who can't control themselves and put such a significant number of our friends and family in hurt. If liquor somehow happened to be prohibited we would have a more advantageous, objective s ituated, more secure society. Our reality won't be harmed by a toxic substance that’s become so effectively open to ourselves not to mention our kids. These organizations showcase a malignancy to our reality all while making a benefit for it. We have to quit harming our future by expending liquor. We have to boycott liquor. Benjamin, Zachary. https://www.youtube.com/watch?v=uoHOQH6xs_0 Habitats for Disease Control and Prevention (CDC). Liquor Related Disease Impact (ARDI). Atlanta, GA: CDC. https://www.cdc.gov/liquor/actuality sheets/liquor use.htm Habitats for Disease Control and Prevention (CDC). â€Å"Impaired Driving: Get the Facts†. Places for Disease Control and Prevention. https://www.cdc.gov/motorvehiclesafety/impaired_driving/disabled drv_factsheet.html Cox, Miles. Klinger, Eric. â€Å"A Motivational Model of Alcohol Use†. The American Psychological Association, Inc. June 1988. Vol 97, No.2, pg. 168-180. https://www.researchgate.net/profile/Eric_Klinger/distribution/19866619_A_Motivational_Model_of_Alcohol_Use/joins/00b49529e4689e6234000000.pdf Frame, Jay. â€Å"A Self-Awareness Model of the Causes and Effects of Alcohol Consumption†. Division of Sociology, Indian University. May 1993. Vol. 90. No. 6, pg. 586-600. https://pdfs.semanticscholar.org/7e30/bc7195cec58c749c22a3b8e6461bcb0d59d9.pdf NIAAA. â€Å"Alcohol Facts and Statistics†. National Institute on Alcohol Abuse and Alcoholism. https://www.niaaa.nih.gov/liquor wellbeing/review liquor utilization/liquor realities and-measurements Eric Kazos English 010 3pm

Saturday, August 22, 2020

Cribbing Essay Example | Topics and Well Written Essays - 1000 words

Cribbing - Essay Example In spite of how little is thought about cribbing, there are precaution techniques, just as medicines. Cribbing isn't just destructive to property, yet additionally to an equine’s in general wellbeing. At the point when a pony lodgings, it is felt that the activity discharges endorphins. Endorphins are a concoction that discharges vibes of delight and unwinding from the cerebrum into the body. These endorphins are the reason cribbing is such an addictive propensity, and why it is so hard to prevent a pony from doing it once it has started. One of the most acknowledged hypotheses on why a pony will begin cribbing is pressure. Numerous equines are kept in slows down for quite a bit of their lives, yet under regular conditions, the pony is moving practically 90% of the time, continually touching and concentrating on food. In a slow down, the pony is limited and not ready to move around and brush. Not having the option to wander the manner in which it is normally intended for, a po ny will develop focused on, which at that point prompts negative behavior patterns like cribbing. Cribbing has a few negative consequences for both property and the wellbeing of the equine. Pony teeth are solid, and are fit for harming things like wood, cowhide, plastic, and various different things that make up wall and gear. At the point when a pony dens, it utilizes its teeth to take hold of an article, for example, a fence. It at that point curves its neck and commandingly sucks in a lungful of air. This procedure is rehashed and once more. Probably the greatest risk for a pony that bunks are dental issues. Since they are ceaselessly biting and snatching hard articles with their teeth, this can have a negative outcome, which may result in chipped, broken, or twisted teeth. Teeth, be that as it may, are not by any means the only thing horse proprietors need to stress over with a pony that bunks. Poor processing and colic are two of different issues that are regularly announced wi th a cribbing horse. Wickens (2009) said that ‘Gastrointestinal bothering has been involved in bunk gnawing (CB) in horses.’ Treating this awful propensity can be both troublesome and tedious. Since cribbing is generally known to be brought about by pressure, giving your pony adequate time in the field is one arrangement that could wipe out the difficult out and out. Fatigue can likewise add to worry in your pony, thus giving it exercises and working with it all the time will control that weariness. Cadlock (2000-2005) says to ‘provide your pony with a friend, ideally another pony, yet goats additionally regularly make great allies for horses.’ Other investigations express that various sorts of work (ie, dressage, hopping, crosscountry, and so on.) can prompt cribbing. In one such examination, Hausberger (2009) found that ‘Repetitive licking as well as gnawing of substrates was watched for the most part in eventing ponies, though cribbing and windsuck ing happened uniquely in dressage and secondary school horses.’ For a more ‘hands on’ approach, there are collars accessible that circumvent a cribbing horse’s neck. These collars, or ties, are intended to prevent the pony from gulping air. A metal plate that presses into the underside of the animal’s throat makes it hard to swallow air. If all else fails, medical procedure can be utilized to cut the muscles in the horse’s neck to prevent the creature from lifting its head up. Counteraction is the main genuine method of being sure this harming propensity doesn't grab hold. Restricting slow down time is the greatest and most accommodating approach to forestall a cribbing propensity. At the point when your pony can be a pony, this decreases the animals’

Secret life of the brain free essay sample

Neurons go regularly in millions to do diverse undertaking. It’s captivating how they travel as though they are traversing the nation. They’re following prompts en route that are letting them know precisely where to go. Proof shows that youthful neurons have a thought regarding where they move to and can perceive their situation inside the cerebrum. Neuroniologist Susan McCnell concocted a progression of analysis to follow the predetermination of a relocating neuron. Dr. McCnell found that the destiny of the soon-to-become neuron was dictated by his neighbor neuron. It travel alongside its neighbor and took on a similar capacity they did. The new neuron at that point goes on its own way, and takes on an altogether extraordinary capacity from the cells encompassing it. The Child’s Brain: Syllable From Sound Explain how the child’s mind can take a â€Å"great leap† and figure out how to ace language? A little youngster has twice the same number of neurons than grown-ups. We will compose a custom paper test on Mystery life of the mind or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The kid cerebrum is plastic, a grand and adaptable motor for learning. Kids figure out how to slither, reason, focus and recall. They figure out how to make companions, yet no place is learning more emotional than in the manner a kid figures out how to ace language, the extraordinary jump that the cerebrum makes that is out and out a marvel. I can relate being the oldest of my siblings’ language advancement speaks to one of the most significant puzzling changes. The Aging Brain: Through Many Life Explain how age influences mental execution? The lab at the University of Michigan contemplates shows how age influences mental execution. Its executive, clinician Denise Park, accumulates proof that presents another perspective on mind maturing. Maturing starts in our 20s, when we arrive at development, our information show unmistakably as we age from twenty to thirty, we get a tad more slow. We process data not exactly quick. At that point out of nowhere we turn seventy and begin seeing that these persistent decays have amassed our memory. The more new the data, the more difficulty we’re going to have recalling. We will likewise overlook basic things, for example, where did I leave my vehicle. Clarify the activity of the hippocampus on cerebrum movement? The hippocampus is a significant segment of the mind.. It assumes significant jobs in long haul memory and spatial route. Like the cerebral cortex, with which it is firmly related, it is a matched structure in the left and right sides of the mind. The hippocampus is situated inside the average fleeting projection, underneath the cortical surface. In Alzheimers malady the hippocampus is one of the main districts of the cerebrum to endure harm; memory issues and bewilderment show up among the primary manifestations. Harm to the hippocampus can likewise result from oxygen starvation (hypoxia), encephalitis, or average worldly projection epilepsy. Individuals with broad hippocampal harm may encounter amnesia which is the failure to frame or hold new recollections. What turns out badly in the cerebrum to cause despondency? The human cerebrum works, much like your car, on liquids called synapses. Similarly as your vehicle have brake liquid, radiator fluid, transmission liquid, and oil your cerebrum runs on these synapses. Some give us vitality, similar to those identified with adrenalin, some control body developments (dopamine for instance), and some control state of mind. The mind synapse frequently connected with gloom is called serotonin. Serotonin is the minds oil, a fairly moderate acting synapse that is related with rest, hunger, vitality, readiness, and temperament just to give some examples. Utilizing the vehicle for instance, on the off chance that we drive our vehicle to California at a speed of 120 mile for every hour, running the motor hot for quite a while, it would clearly utilize more oil. For whatever length of time that we gave gas, in any case, it would keep on running. Presently assume in our excursion that for each two quarts of oil we consume, we just supplant one quart. When we arrived at California marry be a few quarts low and our motor would be clearly exhausted and overheated making it delayed down.

Friday, August 21, 2020

Virginia Woolfs A Room of Ones Own Essay -- Virginia Woolf Room One

Virginia Woolf's A Room of One's Own Missing works refered to In A Room of One's Own, Virginia Woolf contemplates the predicament of ladies from the beginning of time. Woolf 'peruses the lives of ladies and infers that if a lady were to have composed she would have needed to beat tremendous conditions' (Woolf xi). Woolf's underlying proposition is that 'a lady must have cash and her very own room if she is to compose fiction' (Woolf 4). All through the book, nonetheless, she creates other significant conditions for masterful creation. Woolf makes reference to numerous nineteenth century female scholars so as to clarify these conditions, yet she doesn't make reference to Mary Shelley. Woolf no doubt prohibits the writer of Frankenstein since her composition contains impressive male impact. An amazing conditions, in any case, meet Virginia Woolf's fundamental necessities for the creation of good fiction. Mary Shelley has balanced instruction, support, and a 'gender ambiguous and glowing' mind (Woolf 98). In A Room of One?s Own, Virginia Woolf recommends ladies produce nearly nothing writing in view of the enormous demoralization and analysis that female essayists face. She examines the impacts of restriction and dissatisfaction upon the masterful brain. The assessments of others extraordinarily influence craftsmen, and it is those of virtuoso who are generally delicate to analysis. Woolf recommends that it was truly unimaginable for a skilled lady to compose well during the sixteenth century: ?An exceptionally talented young lady who had attempted to utilize her blessing would have been so frustrated and upset by others, so tormented and pulled in two by her own opposite senses, that she more likely than not lost her wellbeing and rational soundness to a assurance? (Woolf 49). To additionally represent her poin... ...tial postulation is that ?a lady must have cash and her very own room in the event that she is to compose fiction? (Woolf 4). All through the book, in any case, she creates other significant conditions for imaginative creation, for example, a wellrounded training, consolation, and a ?brilliant and gender ambiguous? mind (Woolf 98). In spite of the fact that Virginia Woolf doesn't make reference to Mary Shelley in A Room of One?s Own, most likely on account of the solid male impact in Shelley?s composing, the conditions of her life meet Woolf?s essential rules for the creation of good fiction. Mary Shelley?s amazing abstract instruction, invigorating beneficial encounters, support from family, and absence of outrage, sharpness, and dread in her composing award her the status of one of the most renowned female journalists of the nineteenth century. Works Cited: Woolf, Virginia. A Room of One's Own. New York: Harcourt, 1989.

Sunday, August 9, 2020

The Importance of Trading Psychology and Discipline

The Importance of Trading Psychology and Discipline Trading in the financial markets is a highly technical activity. To become successful as a trader, you need good understanding of the financial markets and how they work, you need a good understanding of the companies you trade in, you need the technical expertise to analyze market trends, as well as a great understanding of the factors that move the market.Still, even with all these technical skills, it is impossible to become a successful trader if you lack one key attribute â€" the trading psychology.The trading psychology is basically the right mindset and the ability to think on your feet, remain disciplined and exercise control over your emotions even when the market is going against your expectations.Wondering why I term trading psychology as the most important attribute of a successful trader?Consider the scenario below.A trader is watching the markets waiting for the right moment to get involved. Naturally, our trader is afraid of losing money, so it is understandable that h e is acting a bit cautiously.He waits for a better support line before getting into a trade, but then he misses the entry and the markets take off without him. Nothing to worry about though.He decides to wait a bit and catch the next wave, but because he is afraid of taking risks, he misses the next entry as well. This happens a number of times.While this is happening, our trader is talking to other trader friends and interacting with other traders in various online forums and groups.All the other traders are talking about the great profits they have made in the last couple of weeks, yet our trader has not entered a single trade.The fear of taking risks starts turning into greed. He starts feeling like he is missing out on all the profits others are making, and he starts feeling anxious and kind of frustrated, even if he has not lost any money.To avoid continuing missing out while others are making money, our trader decides to take a risk next time.Driven by greed, he throws all cau tion to the wind and jumps onto what seems to be a promising trend without conducting due diligence.Unfortunately, the markets turn around.Before, he wasn’t losing any money, but now he is, and instead of taking a loss, he decides to hold onto the trade in the hope that the markets will turn around and allow him to recoup the money he has just lost.Unfortunately, the trend continues, and he loses more money. The frustration of losing turns into anger, and he starts thinking of how to recoup all his money.Assuming that the markets cannot go any lower, he decides to put more money into the trade at this point so that he can cancel out his losses and make a tidy profit, because surely, there is no way the prices will keep falling.But as any successful trader knows, the markets are not rational, so the downward trend continues, and our trader ends up losing all his money.Depending on how much money he lost, our trader might even get into depression.The above is a great illustration of how allowing emotions to run amok can make you lose your better judgment and impact your success as a trader.Every successful trader knows that the markets are constantly testing traders, and anyone without the right psychological mindset and the ability to control his emotions will have a hard time making the right decisions.Aside from having the right mindset, traders also need the discipline to stick to their trading plans and strategies regardless of what the market throws at them. The above illustration is just one example of how your psychology can affect your trades.Below are several other trading issues that are usually caused by a trader’s psychology.Not taking loss: The typical reason behind this is usually that the trader is afraid of failure, which puts his ego at stake.Exiting trades too early: This is usually caused by the trader’s need for instant gratification. The trader is anxious and fearful that the position might reverse, so he decides to close the position to relieve the anxiety.Averaging down: This refers to situations where the trader is unwilling to admit that their trade is wrong. Hoping that the trade will come back, the trader adds onto the losing position. This is also caused by the trader’s ego.Wishing and hoping: This manifests itself when traders execute trades based on their hopes and wishes, rather than following the market situation.Compulsive trading: This happens when a trader gets addicted to trading, in similar fashion to how gamblers get addicted to gambling.Feeling invincible: After a series of winning trades, some traders might feel like they are invincible and in control of the markets. This often leads to risky trades.Second guessing your signals: This is often caused by the fear of failure and the fear of being wrong. Traders who second guess their signals usually have a hard time accepting that loss is a natural part of trading.Trading a large position size: This is often caused by the disillusionment that a trade can only turn out to be profitable, as well as poor risk management.Excessive trading: This is caused by greed, and a need to conquer the market. It can also be caused by anger, when a trader is trying to make up for previous losses.Being afraid to enter positions: This is usually caused by fear of failure, risk averseness, need for control fear of being ridiculed, or lack of a trading system.There are many more trading issues that are caused by the trader’s psychology, but these are by far the most common.When going through the above situations, you might have noticed that majority of psychology related issues are usually caused by three emotions â€" fear, greed and anger.These three emotions play a very significant role in a trader’s psychology, and any successful trader must learn how to put them in check.Let’s take a look at how these emotions might affect your trade.FEARFear is a natural human reaction to anything perceived as a threat â€" in the case of trading, t he threat is the possibility of losing money.The larger the potential loss, the bigger the amount of fear experienced. Fear during trading manifests itself in a number of ways.The most common manifestation of fear is being too afraid to get involved.Like our trader from the example up above, your fear of losing money makes you too cautious, and as a result, you end up missing all your entries.While being cautious is an important trait, being overly cautious to the extent of missing all your entries turns into a disadvantage, because you are not going to make any money in the market unless you actually get into trades.Sometimes, the fear might come when you have already entered a position.Some breaking news about the stock you are trading or the general market might cause a temporary movement in the market.In such situations, a fearful trader might be compelled to exit the position before their preplanned exit to avoid losing money.While such a fear-driven exit will help you avoid ce rtain loss, it also prevents you from making gains once the market recovers from the temporary volatility caused by the news.Alternatively, someone might exit a position early because they are afraid of holding a position for more than a day.The first key to overcoming fear as a trader is to understand that losing is a natural part of trading.It is impossible to trade without losing. Even the most successful traders experience losses from time to time.You can think of loss as the cost of doing the trading business.Once you understand that losing is a natural part of trading, your perspective changes from being afraid of loss to trying to manage your losses.One of the best ways to overcome fear by managing loss is to have a trading strategy. If you trade without a strategy, you are more likely to be swayed by your emotions.Having a strategy, on the other hand, keeps you grounded even when the markets seem to be going against you.For instance, if your strategy wins 70% of the time, yo u will be expecting a few losses here and there.Therefore, having one or two losing trades will not cripple you with fear, because you will be comfortable with such losses.Another way to overcome your fear is to start slowly and gradually build your trading experience. Instead of leaping into the waters hoping to make big bucks, start with stocks that have slow and small movements, and only trade small position sizes.As you get continue trading, you will gain a better understanding of the markets and what to expect, which will make you less fearful once you decide to start taking bigger and bigger risks.GREEDGreed is the opposite of fear.Whereas fear keeps you from trading or causes you to exit out of positions early because so as to avoid loss, greed pushes you into risky trades and causes you to hold positions for longer than you planned to with the hope of making huge gains.Greed is often caused by the fear of missing out (FOMO). This usually happens in one of two ways. The first one is where you see other people making huge gains in the market while you haven’t made any significant gains.In order not to miss out on the gains others are making, you abandon your trading strategy and enter trades at the wrong time.Alternatively, FOMO might also come into play when the market exceeds your expectations.A trend continues beyond your planned take profit levels, and instead of taking profit, you discard your strategy and continue holding the position because you are afraid of leaving more profits on the table.Unfortunately, if the markets reverse, all the gains you had made can easily get wiped out in a matter of seconds.As a trader, overcoming greed can be quite challenging, because it is often caused by the drive to do a little better or make slightly bigger gains.However, there are two main approaches to overcoming greed.The first one is to stop concerning yourself with what your friends and other traders are doing or the huge gains they are making.As a trade r, all your focus should be on your own trades and your own results.You should be driven by the desire to improve your trading strategy, rather than the desire to make what others are making.The second one is to have the discipline to stick to your plan.When coming up with a trade plan, there are no emotions involved. Instead, most traders come up with a trade plan based on a careful and rational analysis of the market.While it is definitely tempting to put aside the plan when things seem to be going well for you, if you want to become a successful trader, your best bet is to stick to the plan, learn what you can from the experience of leaving money on the table, and then put that new knowledge into consideration when coming up with a plan for your next trade.This way, you will gradually improve your trading strategy while at the same time learning to overcome your greed.ANGERThis emotion rears up its ugly head when you have been unable to control the other two emotions, resulting i n your trades going against your expectations. You start feeling frustrated.Anger is almost always targeted at something or someone â€" in this case, anger is usually targeted at the market. In a bid to get back at the market, angry traders will often find themselves engaging in revenge trading.For instance, let us assume that a trader is in a winning trade that has already reached the trader’s planned take profit point.However, due to inability to control his greed, instead of taking profit, the trader decides to continue holding the trade in the hopes of hitting a home run.Unfortunately, the market reverses and all his gains are wiped out.At this point, he is back to where he started. While the gains he had initially made have been wiped out, he still hasn’t made any loss.The thought of all the gains he had and failed to take, however, makes him angry and frustrated.Instead of closing the trade at this point, he might decide to wait for the market to reverse again so that he c an at least close with a slight profit.Unfortunately, this doesn’t happen, and his trade now goes into loss.Some traders might get off at this point, while others might even average down in the hope of recouping their losses, which will most likely lead to even greater losses.The key to preventing anger is to stick to your plan. Not only does this give you control over the other two emotions that lead to anger when they spin out of control, it also prevents you from making a mistake such as averaging down.HOW TO IMPROVE YOUR TRADING PSYCHOLOGY AND DISCIPLINEMost novice traders like to think that they are rational beings who will trade solely based on data and facts. As we have already seen, however, this is rarely the case.Unless you are not human, emotions will always come in and try to cloud your better judgment.The key to becoming a successful trader is to improve your trading psychology and discipline so that you can minimize the effect of emotions on your trading.Below, we ta ke a look at tips that will help you improve your trading psychology and discipline.Always Have a PlanIf you want to generate money through trading, you should treat it like a business.Would you invest your capital in a bakery, restaurant, or any other traditional business without a business plan? Probably not. Why then do people get into trading without a plan?If you want to make money with trading and avoid the psychological crunch that comes once the market decides to test you, you should go into every trade with a plan on how you intend to make money.Before getting into the trade, determine your entry point, determine your risk-reward tolerance, and determine how you will exit the trade â€" either through a predetermined profit target or a stop loss.Having a plan not only increases your chances of making money, it also gives you something to fall back on when things start going awry and your emotions start trying to influence your trade.However, having a plan is not all. You als o need to have the discipline to stick to your plan.A plan is absolutely useless if you are not going to follow it.Many are the traders who start with a plan only to abandon it when their emotions get into the picture.Therefore, you should make a commitment to yourself that you will stick to your plan no matter what happens in the market.This is one of the best ways of strengthening your trading mentality.Be Prepared to LoseRegardless of how good you are and how much analysis you have done, you can never be 100% certain how the trade will go.Therefore, as much as you want your every trade to be a winning trade, you should be prepared to lose.Before getting into the trade, take a moment to think about everything that could go wrong. Doing this has two advantages.First, thinking of all possible ways the trade could go wrong allows you to come up with a detailed plan on what to do in case this happens.Therefore, instead of having knee-jerk reactions when things don’t go as expected, you will already have thought about what to do in such cases.For instance, if the market is on an upward trend, before getting in, you should think about what point you will cut your losses in case the market reverses just after you enter a position.Second, thinking about losing gives you the opportunity to consider how it might feel in case your trade turns out to be a loser.This way, if the trade goes awry, your emotions won’t catch you unawares.Instead, you will already know what emotions to expect and will be better prepared to keep these emotions in check.Research Continuously to Increase Your Knowledge BaseConstantly increasing your knowledge is one of the best ways of improving your trading psychology.The more you know about the markets and their behavior, the better you will become at making decisions and navigating any curve balls that the markets might throw your way.When faced with a situation you have never experienced before, you are more likely to react to it calmly if you had read about it the week before.On the other hand, a trader realizing for the first time that such situations exist when there money is at stake is more likely to react with panic.Practice ContinuouslyThe popular saying that practice makes perfect is popular because it is true.No matter how much research you do, you are unlikely to learn everything about the market by research alone.The only way to learn about the market and what to expect from it is to trade and learn by yourself.In addition, practicing allows you to try what you have learnt. Think of it like riding a bicycle.No matter how much you read about riding a bicycle, the only way to learn to actually ride is to get on a bicycle and give it a try.Similarly, regardless of how much research you do, the only way to actually improve your trading psychology is to put what you learn into practice.Fortunately, many trading platforms and brokers provide demo accounts that allow you to practice without risking real money.W RAPPING UPWhile having the technical knowhow of trading is important, your trading psychology and discipline is equally important.Regardless of how much you plan and perform market analysis, not having control over emotions such as fear, greed and anger can easily lead you to abandon your trading plan and make poor decisions.This is why developing the right trading psychology and discipline is very critical to your success as a trader.Fortunately, you now know how the mental aspect of trading affects your career as a trader, and what to do in order to develop the right trading psychology.

Tuesday, June 23, 2020

Eradication of Beggars - Free Essay Example

Eradication of Beggars India, with a billion plus population has a booming economy, more than half of its population feature in the worlds richest list. But still poverty remains the biggest menace today and each of us can help eradicate poverty from our society. Beggars are found in public places like bus stands, near railway station, around religious places, on busy streets, thoroughfares etc. Every district collector/magistrate should be empowered to identify such people with their names (names could be misleading because they may not be having a birth certificate or any other source of valid identification) Once the identification process is over, the next step is to hand them over to institutions like Missionaries of Charity. Meanwhile, both the Government of India and top five hundred corporations of India (Fortune 500 companies of India can come forward under Corporate Social Responsibility) must tie up and forge an alliance with institutions like Missionaries of Charity, u nder Public Private Partnership (PPP) scheme. The scheme should be aimed at uplifting each and every beggar in India. The suggested scheme under PPP is to fine-tune this expertise so that each and every beggar gets a permanent shelter to live in, get proper food to eat and decent clothes to wear. Once these basic essentials are assured, he/she can be given training on jobs like weaving clothes on loom, art, crafts, and handicrafts and so on with the help of mechanized / semi-mechanized machines. Additionally, the finance organization of such missionaries ought to be of high order, which should be the driving force for corporate to donate money for such social causes. The government can become the facilitator by assuring reservation of quotas for all the goods produced by the beggars. Such reservations can be done in all big malls and duty free shops. Additionally, the government can also mandate export of such products to foreign countries where people love to associate with s uch products because it is for a social cause. Further, I can add that the above suggested PPP mode is for a very important social cause aimed at eradicating poverty completely by bringing three partners together: one is government, the second is corporate and the third missionaries/institutions like Missionaries of Charity. I am getting more and more convinced that once all these three partners come together to resolve the issue of begging within a time-frame, results would be promising. While formulating the above scheme, government and corporate houses both should aim for complete eradication of beggars from the society within a time frame through this PPP approach. There could be a need for taking the help (hiring) of doctors and psychologists. The PPP scheme should also address these issues while being framed. I hope I have been able to convey some doable thoughts to eradicate beggars completely from the society! I would like to end up this write up with a quote of Mother Teresa: â€Å"I am not sure exactly what heaven will be like, but I don’t know that when we die and it comes time for God to judge us, he will not ask, ’How many good things have you done in your life’? Rather he will ask, ’How much love did you put into what you did’?

Saturday, May 23, 2020

American Modernization Essay - 598 Words

American Modernization nbsp;nbsp;nbsp;nbsp;nbsp;Leading up to the turn of our present century, changes in culture and society of America triggered modernization throughout much of our commerce, social, artistic and educational lives. The past century or so has brought new obstacles and opportunities for the nation of America. This changing is reflected through some of the works by writers such as, Robert Frost, William Williams, Ezra Pound, and T.S. Eliot. Examining people’s mindset in modernization one common feeling of people is â€Å"nervousness† which is due to the nation’s reluctance to change. T.S. Eliot is quoted with the statement quot;the immense panorama of futility and anarchy which is contemporary history.quot;1 Modernism†¦show more content†¦Much of the passion for a modernist change in art can be seen to arise from a need to compensate for new conditions in modern experience. William Williams was a modernist writer in the early 20th century who expressed his dim views on his present day society. Williams’ poem â€Å"To Elise† is the poem that lashes out at American society describing how raunchy and distasting life really is. Williams clearly is unhappy with the present time and reflects back to an earlier time of tradition in these lines: â€Å"and young slatterns, bathed/ in filth/ from Monday to Saturday/ to be tricked out that night/ with gauds/ from imagination which have no/ peasant traditions to give them/ character/but flutter and flaunt/ sheer rags†(Elise 13-22). All of Williams’ poems are dreary and depressing that shows no promising light at the end of the tunnel. Williams’ poems highlight most of the changes going on in America at the time from underage working to automobiles. Sometimes he speaks of the changes in America directly and other times he mentions it in a passing verse. This is seen in the lines â€Å"sent out at fifteen to work in some hard-pressed house in the suburbs†¦no one to witness and adjust, no one to drive the car†(Elise 37-39 and 63-66). You can here the distress and dissatisfaction in every word wrote by Williams. Another writer that excelled in the modernization period was Robert Frost. nbsp;nbsp;nbsp;nbsp;nbsp;Frost wrote many poems and works during theShow MoreRelatedHistory Of Latin American Underdevelopment By J. Samuel Valenzuela And Arturo Valenzuela908 Words   |  4 Pagesâ€Å"Modernization and Dependency: Alternative Perspectives in the Study of Latin American Underdevelopment† by J. Samuel Valenzuela and Arturo Valenzuela broadly compares and analyzes modernization and the dependency approach (1978, p.536) within the context of underdevelopment in Latin America. Valenzuela and Valenzuela first begin by discussing the modernization perspective, its assumptions and how this perspective relates to Latin America underdevelopment (1978, p.537). Valenzuela and ValenzuelaRead MoreEconomic And Cultural Impact On The Quality Of Democracy Across The Globe Essay1770 Words   |  8 Pageseconomic development have a directly proportional relationship; nations which are more economically developed experience greater chances of sustaining a stable level of democracy (Lipset 1959, p.75). By undertaking a large-n comparison of multiple Latin American and Anglophone/ European nations, both democracies and dictatorships, Lipset identified a positive linear correlation between their level of democracy and their state of development. To arrive at this observation, he measured indicators such as educationRead MoreThe Modernization Theory, The Dependency Theory And The Globalization Theory1552 Words   |  7 Pagesperpetual Sisyphian struggle to categorize the d ynamics of human societies in neat but abstract intellectual constructs, have also tried to understand the reasons of global inequality and stratification. Three of the most important theories are the modernization theory, the dependency theory, and the globalization theory. While the first implies that the Western European socioeconomic model is superior, the other two make no such insinuations; however, they do reflect different point of views. MoreoverRead MoreCultural And Regional Awareness Through All Units1337 Words   |  6 PagesOffice of the Secretary of Defense has conceded through the Comptroller’s report that the Army’s approach to budget reductions takes deliberate risk and cannot adjust manpower fast enough to achieve balance across readiness, force structure, and modernization in the near-term. (Office of the Under Secretary of Defense (Comptroller) 2014) The current fiscal year 2016 budget request attempts to prioritize the RAF concept by providing wha t it calls a robust training and execution plan for regionally alignedRead MoreAn Examination of the Modernization in the American Society in Marianne Wiggins ´ Evidence of Things Unseen1198 Words   |  5 PagesUnseen by Marianne Wiggins identifies several ways in which the American Society modernized during the interwar period, the time period between World War 1 and World War 2. To be considered modern a country had to become industrialized. Industrialism is a way of life that encompasses profound economic, social, political, and cultural changes. (Modernization) America made three profound social changes which modernized the nation. The American government tried to improve education throughout the nationRead MoreThe Modernization Of The United States895 Words   |  4 Pagesambiguous terminology; therefore, it should be of no surprise the topic of the ‘modernization’ of the United States garners little consensus. While some historians see elements of modernity i n the widespread political participation of the initial decades of colonial settlement, others focus on the economic and demographic diversity of the eighteenth century as their focal point. Contrasting historians insist the American Revolution became the catalyst for permanent change, while still more contendRead MoreHmong Textiles Essay955 Words   |  4 Pagesthese different Hmong textiles range from silk to the nylon and polyester, the American synthetic fibers (Fadiman). In Laos, a part of Indochina, Hmong women often used Vietnamese silk to create their twelve foot long turban. With silks great absorbency properties it was then dyed in a dark color usually maroon or a navy blue. When the large population of Hmong population migrated to the United States, the modernization of the turban headdress became a rooster hat. The rooster hat was fabricated ofRead MoreLooking For Sanctuary : Mexico s Image Essay1544 Words   |  7 PagesLooking for Sanctuary: Mexico’s Image in the African-American Press, 1910-1955 (Introduction) In 1952, a literary profile of Willard Motley appeared in the African-American publication Jet Magazine. The magazine reported that Motley had journeyed south of the U.S.-Mexico border to collect data for his next novel about how African Americans viewed Mexico. The profile on Motley was printed before he could recount his experience in the country, which he once stated gave him a new sense of belongingRead MoreEthnographic Experience with Chinese Essay1004 Words   |  5 Pagesimmigrants and Chinese Americans, one must do research on that countries heritage, traditions, and other customs before submerging one-self into a Chinese families home. I chose to experience and observe a Chinese family who was kind enough to let me be a guest in their home to share dinner. Literary Review The world is always changing which forces people to modify their ways of life. Some people label changes in society, politics, economics, technology, and fashion as modernization. One might say itRead MoreCultural Change and Shifting Views of America Essay1591 Words   |  7 Pages April 20, 2015 Cultural Change and Shifting View in America Many consider The 1893 Chicago’s World Fair as a day that paved the way out of traditional life into modernization. It was considered one of the first cases in history where communication technologies, marketing strategies, and urban planning all interplayed at once. The Ashcan School marked the beginning of when artists began looking past any social constraints

Monday, May 18, 2020

Stereotyping of Female Offenders in the Criminal Justice...

When the criminal justice system was established, the main objective was to create neutrality and fairness between the sexes. Even though people might believe that there is no such thing as ‘stereotyping’ in the criminal justice system, it is quite obvious that women are constantly being look down upon because of their sex. In general, women tend to be treated like fragile objects that could break at any moment; the truth is that women can be strong and courageous just like men. Society stereotypes women and the criminal justice system is no different. Throughout history, certain crimes have been separated into different categories base on their prevalence. For every crime, the offense and charge is different. In addition, not every†¦show more content†¦Most of the time, men try to justify female offenders just because they are women. One thing that should never be assumed is that everyone behaves like they do because of outside influences. Sometimes people are perfectly healthy (mentally, emotionally, and physically), but they simply make bad choices. In the end, chivalry is used to ‘protect’ those women; in other words, chivalry tends to be used to justify their actions by presenting them as victims. In most occasions, women use this stereotyping to their advantage because they know that if they do their sentencing will more likely be reduced. Furthermore, another stereotype against women is clearly stated by Pollak. According to Pollak’s theory, men commit crimes to ‘protect’ women and because as he kindly states, â€Å"the instigation of women† is the reason why men commit crimes (Anderson, 1976). According psychologists such as Pollak, Freud, Rogers and Thomas, women only commit crimes because they are â€Å"jealous† of men and therefore develop certain complex such as the penis envy. In addition, these psychologists claim that women use their sexuality in other to achieve what they want, when they want it and however they want it. As a result, the criminal justice system incarcerates women longer than men even if they have been convicted for the same offence(s) as they counterpart because they believe that they are â€Å"protecting† these women (Anderson, 1976). Over the years, women have been portrayed asShow MoreRelatedWomen in the Criminal Justice System1575 Words   |  6 PagesWomen in the Criminal Justice System The field of Criminal Justice, like so many of the employment fields within the United States, is a largely male-dominated field. In the minds of many individuals around the country, and around the world, the mention of the Criminal Justice field brings to mind the image of strong male law enforcement officials employed to both protect their respective communities and keep a sea of male criminals under the watchful eye of the law. It may, then, surprise manyRead MoreRace, Gender, And Age Of Criminal Sentencing : The Punishment Cost Of Being Young, Black,1430 Words   |  6 Pagesbeen immersed in can result in some sort of discrimination or bias. Three physical characteristics are often times the root cause of most discrimination, race, gender, and age. In a research paper titled â€Å"The Interaction of Race, Gender, and Age in Criminal Sentencing: The Punishment Cost of Being Young, Black, and Male† three university researchers ask a series of question to determine if race, gender, and age have an effect on judicial sentencing, and how â€Å"these factors might contextualize on another†Read MoreThe Media s The Most Powerful Entity On The Earth1564 Words   |  7 Pagesmatter of media as a manipulative concept and that the media has a way to shape the readers minds into only seeing the negative point of view of a either a victim or offender. In doing so, it entitles that they have a large amount of power, which influences society’s decisions on whether or not they can trust the criminal justice system as a whole. In a recent case that took place back in September of this year, involving a 15-year old aboriginal girl named Tina Fontaine, the media illustrates theRead MoreThe Death Penalty Is Not A New Practice Essay1740 Words   |  7 PagesFlorida. The death penalty has been a well-established, though highly controversial, practice in the United States for almost 400 years. The first execution of a criminal in the American colonies occurred in Virginia in 1622. During most of the 20th century, the vast majority of states in the country permitted execution of convicted criminals. The practice dates back to early English common law, where virtually any person convicted of a felony offence faced a mandatory death sentence, but the practiceRead MoreInequalities within the Criminal Justice System2475 Words   |  10 PagesThis essay will crucially consider whether there is inequalities within the criminal justice system between mothers and fathers, this will analyses a lot of statistics about males and females within prison with ratios of mothers in prison and that is compared to fathers, also compare between the crime and relations to the crime to show a clear cut understanding if there is or isn’t inequalities. The essay will discuss criminological theories linking in to how crime is seen in society the differencesRead MoreThe Death Penalty Is Not A New Practice Essay1741 Words   |  7 Pagesand controversial, form of punishment in the United States for almost 400 years. This punishment was first introduced in Virginia in 1622. Throughout most of the 20th century, the majority of states in the country permitted execution of convicted criminals. The practice dates back to early English common law, where virtually any person convicted of a felony offence faced a mandatory death sentence, but the practice has always been much more widespread in the US than in the United Kingdom, which abandonedRead MoreSocial Causes and Consequences of Inequalities Based on Race, Class, Gender, and Sexual Orientation2854 Words   |  11 Pagesof Blacks depicted as criminals is very strong in the present media which consequently results in perpetuation of stereotypes in t he culture in a subtle yet effectual manner (Gorham, 2006). Moreover, a study in 1991 concluded that the TV media is playing a strong role in spreading modern racism through muted portrayal of stereotypes. The study further concluded that the media has actually worsened racial hostilities rather than reducing it, reason being, through stereotyping certain racial minoritiesRead MoreRacial Profiling in the US3466 Words   |  14 Pagesï » ¿OUTLINE Thesis: Historical hostility and the bias social and criminal justice system against the Black minority has been a major cause of obstacle in achieving a social status in United States. Introduction Problem Statement Literature Review Blacks and Slavery Blacks and the Social Justice System Blacks and Criminal Justice System Conclusion References RACISM AND DISCRIMINATION IN BLACK Introduction The story of A Raisin in the Sun  is fundamentally concerning visions, as the majorRead MoreLabeling A Person As Deviant1904 Words   |  8 Pagesby George Herbert Mead in the early 1900s when he examined the criminal justice system from a social reactions perspective (1918), and shortly thereafter by Tannenbaum (1938), who described deviant labeling as ‘‘tagging,’’ (the outcome of society’s reaction to deviant behavior), which then evokes in the deviant a refusal to submit to society members’ ‘‘dramatization of evil’’ (1938). Once the person was labeled and viewed as a criminal, this label sent a message to others that this person was no longerRead MoreRacial Prejudice And Crime And Criminal Justice1749 Words   |  7 Pages Several characters stories interweave during a couple of days in Los Angeles. There is a African American detective who does not have a relationship with his mother and his criminal younger brother with a gang member; a Caucasian district attorney and his prejudice and pampered wife; a racist white police officer who dislikes his partner because he is so idealistic; an African American Hollywood director and his wife who have some problems with the racist white cop; a Persian-immigrant father

Tuesday, May 12, 2020

Night A Personal Account Of The Holocaust And The Brutal...

KayLee A. Skipper Dr. Provost History 4336 6 October 2016 Night is a personal account of the Holocaust and the brutal reality of concentration camps in Poland. The short narrative is written by Elie Wiesel, an orthodox Jew, that was taken from his home in Sighet, a small town in Transylvania and forced to experience life within the walls of one of the deadliest concentration camps of the Holocaust. It was not until 1944 that Hungary, where Wiesel and his family resided, was affected by the catastrophe that was annihilating all of the other Jewish communities across Europe. In May of this year, Wiesel along with his family and almost all of the inhabitants of the Sighet shtetl were deported to Poland and placed in Auschwitz. At this time, Wiesel was the young age of 15 years old. Wiesel’s father, mother, and little sister all died in the Holocaust. Wiesel survived and emigrated to France. He then later published his story in several different languages. Wiesel terms Night a â€Å"deposition rather than a memoir, novel, or any other type of literary work. Night does not seem to be a record of facts nor is it an impartial document. Instead, it should be viewed and read as an attempt to re-create the thoughts and experiences that Wiesel endured as a young, teenage concentration camp prisoner. Anti-semitic legislation was not a foreign concept common in Hungary, but the Holocaust itself did not reach Hungary until 1944. In the spring of 1944, the German army occupiedShow MoreRelatedThe Book Night By Elie Wiesel988 Words   |  4 PagesThe autobiography Night, begins by describing the main character, Elie Wiesel’s, life before The Holocaust. Wiesel is also the author of this account of a true story. The novel begins in 1941 and is set in the Transylvanian town of Sighet. Wiesel’s family consists of his parents, who’s names are not mentioned in the book, and his three sisters, Hilda, Bà ©a, and Tzipora. They are a strict Orthodox Jewish family and have always followed the traditions and laws associated with being Jewish. His fatherRead MoreThe Failure Of Sighet Jews Essay2242 Words   |  9 PagesJews to anticipate Nazi terrorism. The Jews of Sighet were of disproving failure to anticipate Nazi terrorism in reason of two factors: disbelief by doubt and ignorant fear within themselves and their community of Hitler’s extermination strategy. In Night, the author introduces his life as a teenager and his relations with Moshe the Beadle, a shtibl who would joyfully about the Kabbalah and its mysterious revelations and guide him into studying such esoteric tradition, but then drone endlessly aboutRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagessocial groups—including women, laborers, INTRODUCTION †¢ 3 ethnic minorities, and gays—made strides that were perhaps greater than all of those achieved in previous history combined. During the same time span, however, state tyranny and brutal oppression reached once unimaginable levels—in large part due to the refinement or introduction of new technologies of repression and surveillance and modes of mass organization and control. Breakthroughs in the sciences that greatly enhanced ourRead MoreRastafarian79520 Words   |  319 Pageswho perceive themselves as suffering some form of oppression and marginalization. Furthermore, the Rastafarian movement has made itself felt across the globe through the inï ¬â€šuence it has exerted on popular music and fashion (clothing, hairstyles, personal accessories, and so on). Against this background, this study seeks to investigate how the movement has made the transition from obscurity to popularity; how Rastas, much maligned, persecuted, and repressed because of their perceived threat to Jamaican Read MoreOrganisational Theory230255 Words   |  922 Pagesthe book is accessible, well researched and readers are encouraged to view chapters as a starting point for getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring organization theory the book increases the understanding of a field that in recent years has become ever more fragmented. Organization theory is

Wednesday, May 6, 2020

Allocation Of Scarce Resources Donor Organs - 2243 Words

Allocation of Scarce Resources: Donor Organs Deborah Russell Drexel University Abstract The allocation of scarce resources is an ongoing issue in healthcare today. The scarcity of many specific interventions include beds in the intensive care unit, donor organs, and vaccines during a pandemic influenza are widely acknowledged as an extensive issue in healthcare ethics. The allocation of scarce resources is the determination of how to equally and fairly use scarce medical resources available in a healthcare environment. This paper will focus on donor organs for transplantation and the ethical dilemmas associated with donation/transplantation. Organ shortage is the greatest challenge facing the field of organ transplantation in today’s world (Saidi, R., Kenan, S., 2014). Ethical principles and regulation requirements often overlap. Key words: Organ transplantation, Organ donor, Scarce resources Allocation of Scarce Resources: Donor Organs The allocation of scarce resources is an ongoing issue in healthcare today. The scarcity of many specific interventions include beds in the intensive care unit, donor organs, and vaccines during a pandemic influenza are widely acknowledged as and extensive issue in healthcare. Allocation of scarce resources is the determination of how to equally and fairly distribute such resources in the healthcare environment. When allocating a resource, one must take into account geographical and infrastructural constraints. AllocationShow MoreRelatedGlobal Health 101 : Universal Declaration Of Human Rights Essay1024 Words   |  5 PagesIn a medically savaged developing country when there is a sudden influx of scarce resources, whom of the inflicted and in need shall be the beneficiary? 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As is often the case, the debate over whether a death row inmate should receive an organ transplant is not a single controversy, but ratherRead MoreDistributive Justice and Organ Transplants Essay1181 Words   |  5 Pagesknowledge and technology have increased so has the number of these dilemmas. Organ transplants are a subject that many individuals do not think about until they or a family member face t he possibility of requiring one. Within clinical ethics the subject of organ transplants and the extent to which an individual should go to obtain one remains highly contentious. Should individuals be allowed to advertise or pay for organs? Society today allows those who can afford to pay for services the abilityRead MoreEthical Healthcare Issues There are questions about transplant allocation in regards to the four900 Words   |  4 PagesEthical Healthcare Issues There are questions about transplant allocation in regards to the four major ethical principles in medical ethics: beneficence, autonomy, nonmaleficence and justice. Beneficence is the â€Å"obligation of healthcare providers to help people† that are in need, autonomy is the â€Å"right of patients to make choices† in regards to their healthcare, nonmaleficence, is the â€Å"duty of the healthcare providers to do no harm†, and justice is the â€Å"concept of treating everyone in a fair manner†Read MoreThe Need For Rationing Increasingly Scarce Health Care Resources1543 Words   |  7 Pagesincreasingly scarce health care resources. There has been much debate over the questions of how best to provide quality health care coverage, which services are necessary and which are optional, and how to pay for it all. Although there does not seem to be a consensus on how best to distribute health care services, the growing demand for coverage and current expecta tions of the public make addressing the situation increasingly more pressing. Examples from the key health care areas of organ transplantationRead MoreEssay about Organ Transplantation and Ethical Considerations2773 Words   |  12 PagesOrgan Transplantation and Ethical Considerations In February 2003, 17-year-old Jesica Santillan received a heart-lung transplant at Duke University Hospital that went badly awry because, by mistake, doctors used donor organs from a patient with a different blood type. The botched operation and subsequent unsuccessful retransplant opened a discussion in the media, in internet chat rooms, and in ethicists circles regarding how we, in the United States, allocate the scarce commodity of organsRead MoreProponents Of Financial Incentives For Organ Donation Essay775 Words   |  4 Pages Proponents of financial incentives for organ donation assert that a demonstration project is necessary to confirm or refute the types of concerns mentioned above. The American Medical Association, the United Network for Organ Sharing and the Ethics Committee of the American Society of Transplant Surgeons have called for pilot studies of financial incentives. Conversely, the National Kidney Foundation maintains that it would not be feasible to design a pi lot project that would definitively demonstrateRead MoreJohn Q: an Ethical Analys and Review3010 Words   |  13 Pagesdemonstration of ethical principles of distributive justice as they pertain to healthcare and, more specifically, organ allocation in the face of scarcity. The film portrays the shortcomings of a managed care system as well as the pitfalls of a libertarian approach to allocation. Here discussed are the ethical approaches of Eglitarianism, Prioritarianisn, Utilitarianism, and Libertarianism to organ allocation as they pertain to the film as well as the situational change in the plot if these approaches were consideredRead MoreOrgan And Organ Of Organ Transplantation2652 Words   |  11 Pagescentury, organ transplantation provides a way of giving the gift of life to patients with terminal failure of vital organs. Organ transplantation requires the participation of both fellow human beings and of society by donating organs from deceased or living individuals. The e ver increasing rate of organ failure and the inadequate supply of organs have created a significant gap between organ supply and organ demand. This gap has resulted in extremely lengthy waiting times to receive an organ as wellRead MoreThe Organ Transplant Industry2375 Words   |  10 PagesDagny Layman Mia Wall AP English C 23 May 2015 Tough Choices: Efficiency vs. Equity in the Organ Transplant Industry Across the country, sick men, women, and children wait for new chances at life: donor organs. A young woman, chest riddled with cancerous tumors, learns that in order to survive she needs new heart within the next year. A grandfather, withered and jaundiced, slips slowly into a coma as years of heavy drinking take their final toll. A tiny infant, born with underdeveloped lungs, lies

Are Modern Sitcoms Too Controversial Free Essays

With today’s society being much more open and accepting about many different topics, the material content used as entertainment in many comedies is becoming more and more controversial. Popular television shows such as Absolutely Fabulous, Family Guy and American Dad! are consistently proving that jokes focusing on risque topics such as abortion, religion, alcohol and drug abuse, sexism, racism and even the subject of disabilities are more entertaining and therefore, despite some audiences watching these shows in horror, they are becoming more and more socially acceptable. Entertainment of the past was rather held back when compared to what is on television today. We will write a custom essay sample on Are Modern Sitcoms Too Controversial or any similar topic only for you Order Now This raises the question, are modern comedy sitcoms too controversial? In 1992, the BBC aired the British comedy Absolutely Fabulous, introducing viewers to two of the most self-indulgent and irresponsible women to have ever graced our television screens. This show which was created by the wonderful Jennifer Saunders, focused on two champagne-swigging, chain-smoking, outrageously past-their-prime characters – Edina Monsoon and Patsy Stone. These two characters made popping pills, drink driving and harassing Edina’s straight laced daughter a regular occurrence. Socially, if these characters were â€Å"real people†, their crazy antics would not be accepted within today’s society. This hilarious show however, has won its creator two BAFTA awards, seven Emmy awards and three British Comedy Awards (The Coffee Junkie, WordPress: 2010). Animated comedy’s controversial material as exemplified by Family Guy and American Dad! both of which were created by Seth Macfarlane, continue to push the boundaries due to the profanities, animated nudity, racism, sexism, Nazism, violence, abortion and almost every other risque topic one could possibly think of, referenced in these shows. Family Guy is one of the most controversial television shows currently on the air, and due to the nature of its material, complaints were made resulting in the show being cancelled. This show was cancelled not once however, but twice. Family Guy has been subject to much criticism, especially over its handling of sensitive issues such as HIV / AIDS and Down Syndrome, however, after extremely strong petitioning from such a large fan base, TV Executives put the show back on air, not wanting to risk losing such a large following. The result of this then provides the evidence that offensive humour is the key to a modern comedy’s success. Entertainment of the past has dramatically been transformed to suit the tastes of today’s audience. Creators are favouring television shows which constantly push the boundaries of political correctness. Society, it appears, is now more than happy to welcome this extremely cheeky form of entertainment into their homes. Gone are the days of sitting around the coffee table with TV dinners on your lap, watching shows such as Family Ties or Full House with the entire family. So the question, once again, has been raised as to whether comedy sitcoms are too controversial and in this day and age, it would seem that to find this form of humour offensive is considered prudish. In order to succeed, one must be at least one step ahead. Therefore, with society’s views on such topics easing up, entertainment must change as well. These shows may be extremely controversial, and will continue to be so. Just keep in mind that a good laugh has never done anyone any harm. How to cite Are Modern Sitcoms Too Controversial, Papers

Population Trends and Problems of Public Health †MyAssignmenthelp

Question: Discuss about the Population Trends and Problems of Public Health. Answer: Introduction The Saudi Arabian healthcare system consists of three main players including the government, government agencies, and private players. However, the government is the largest provider of health services across Saudi Arabia because it owns and manages most of the hospitals and dispensaries. This assignment will analyze the evolution of the healthcare in Kingdom of Saudi Arabia. Firstly, the paper will explore the history and evolution of the health care system. This part will focus on the progressive increase of infrastructure in the health sector, the involvement of the government and increase in the number of health professionals. Secondly, the assignment will discuss the evolution of the healthcare system policy and proposed rulings impacting the healthcare system. Finally, the paper will explore the effect of population growth on current Saudi Arabian healthcare access and efficiency. The Saudi Arabian healthcare system has a long history and has evolved significantly over the last few decades. The healthcare system started with small clinics and limited resources (Al-Rabeeah, 2003). King Abdulaziz launched the first public health department in Mecca in 1925 to improve the health of Saudi citizens (Almalki, FitzGerald, Clark, 2011). The health department was mandated to finance and implement free health care for the pilgrims and population by launching several dispensaries and hospitals. The establishment of this health department was a significant step in delivering curative health services to the population. However, the national revenue was inadequate to offer health care services to the entire population. As such, most Saudi citizens continued to use traditional medicines, and the prevalence of epidemic diseases remained high across the country. The healthcare system continued to evolve in the subsequent years. In 1949, there were 111 doctors and less than 10 0 hospital beds in Saudi Arabia. The number of doctors increased from 1172 in 1949 to 30281 in 1998. On the other hand, the number of nurses increased from 3261 in 1949 to 64790 in 1998. There were about 300 hospitals and about 1700 PHC care centers in 1998 around the Kingdom (Sebai, Milaat, Al-Zulaibani, 2001). In the recent past, the Saudi Arabian healthcare system has made significant achievements and is now ranked number 26 out of the best 190 healthcare systems in the world. The Saudi Arabian healthcare is ranked in a better position than Australia and Canada (World Health, 2000). The Ministry of Health (MOH) offers 60 percent of the health care services while 30 percent of the services are offered by the private players and other government agencies. Besides, the MOH has invested in infrastructure to expand the curative services in healthcare facilities around the country. The Riyadh invested 84.5 billion between 2005 and 2008 to improve health services for the citizens (Albejaidi, 2010). The MOH has also invested in medical training with the aim to increase the number of health professionals in the Kingdom. Even though the MOH is the biggest investor in the healthcare sector, the private sector has a significant market share in this sector. Currently, the MOH owns and manages approxim ately 244 hospitals and 2037 PHC across the Kingdom (Almalki, FitzGerald, Clark, 2011). Other government agencies own and run about 39 hospitals with a capacity of close to 10822 beds. The private sector, which operates mainly in urban centers, own and operate about 125 hospitals and 2218 dispensaries around the country. The entry of the private hospitals in the health sector was a major boost to the Saudi Arabian health care system because the private hospitals provide some of the advanced services that are unavailable in government healthcare facilities. The growth of the healthcare system Policy and/or proposed rulings affecting the healthcare system Healthcare system policy emerged because of the need to standardize operations in healthcare facilities and the need for clarity in managing legal, safety and professional issues. Other issues that triggered the need for healthcare system policy are the demand for better and more accessible services. The health policies in Saudi Arabian are introduced by the government through the MOH. The increasing demand for healthcare services led to the introduction of Council for Cooperative Health Insurance in 1999. The function of this body is to launch, control and manage a health insurance framework for the Saudi Arabian healthcare market. According to Walston and colleagues, this Council was launched due to the high costs of new medical technology and the increasing incidence of disease in the society (Walston, Al-Harbi, Al-Omar, 2008). The establishment of the Council for Cooperative Health Insurance has led to the introduction of different insurance policies to suit the Saudi citizens. A royal decree in 2002 led to the introduction of the Council of Health Services (Almalki, FitzGerald, Clark, 2011). The Council is led by the MOH and has representatives from the private health sector. This Council was established to overcome the inequalities in the provision of health services and offer cost-effective and comprehensive health care. Additionally, the government to introduce up-to-date health services in various hospitals across the nation. Privatization of public healthcare facilities is another factor that has impacted the health care system in Saudi Arabia. Policy makers in Saudi Arabia argue that the privatization of public hospitals is a good way to reform the health care system. The government has already initiated privatization strategy and passed the associated regulation. As such, several public healthcare facilities might be sold or leased to private players in the coming years. The government expects to accrue various benefits from the privatization of public hospitals such as fast decision-making and reduction in expenditure on health care. The MOH will also get new financial sources, and the overall health services will improve. If these benefits are achieved, more people will have access to affordable health care services at their convenience. The focus on e-health is also affecting the Saudi Arabian health care system. Although there is underutilization of e-health applications in the Kingdom, some hospitals are increasingly using these systems. Several health organizations have implemented electronic health record information and e-health to serve their patients better. The government is also investing heavily in creating e-health systems in the public sector. For instance, the MOH had set a budget of SR 4 billion to develop e-health programs between 2008 and 2011 (Qurban Austria, 2008). The provision of free healthcare services is another important in policy in the Saudi Arabian health system. Saudi citizens have access to free healthcare through 2000 PHC and 420 hospitals in the country (El Bcheraoui, et al., 2015). Public sector expats are also eligible for comprehensive health care including curative, preventive and diagnostic services. Advanced health services that are available through this policy are cancer treatment, organ transplant, and cardiovascular procedures. Impact of population growth on current Saudi Arabian healthcare access and efficiency The population of Kingdom of Saudi Arabia is growing fast, and a large percentage of the population is aged below 40 years. As of 2014, the Saudi Arabias population was about 26 million people with an annual growth rate of 2.2% (Yusuf, 2014). The population growth is coupled with a rise in non-communicable illnesses such as hypertension, diabetes, and cardiovascular disease. The healthcare system has to cater for the health needs of the growing population with the limited resources. For example, one study found that the prevalence of obesity among employees was 72 percent, while the prevalence of diabetes was 22 percent (Alzeidan, Rabiee, Mandil, Hersi, Fayed, 2016). It is evident that the population growth in Saudi Arabia is affecting the access to health services for people of all ages. According to the current statistic released by MOH, there is inequality in the distribution of healthcare services in KSA. The inequality in health services across the Kingdom is attributable to th e unequal distribution of resources such as health professionals and infrastructure across geographical areas. Due to high population, people face long waiting time in hospitals and those who require a special service experience long waiting list. Besides, there is a shortage of health services for the most disadvantaged individuals in the society like the senior adults, individuals with special needs like disability (Alkawai Alowayyed, 2017). People living in rural areas, border and remote area are the most disadvantaged in the society since they lack the access to hospitals. The population increase impacts the long-term planning of community health as well as hospitals (Perrott Holland, 2005). Changes in age composition and alterations in population density create new problems in the healthcare system. Hence, the Saudi Arabian healthcare system is experiencing various problems due to rapid population growth. Conclusion Conclusively, the Saudi Arabian healthcare system has advanced significantly over the last few decades. The number of the health professionals and health facilities has increased across the country. This increase can be attributed to the investment of the government in medical training and construction of new hospitals. Evidently, the government has attempted to make health services available to Saudi citizens through different approaches such as the launch comprehensive health insurance, privatization and introduction of dispensaries in remote areas. Population growth is a great challenge to the access of health services in Saudi Arabia because it increases the number of people who are seeking care. The increase in population is also coupled with the emergence and increase of noncommunicable illnesses. References Albejaidi, F. (2010). Healthcare system in Saudi Arabia: An analysis of structure, total quality management and future challenges. Journal of Alternative Perspectives in the Social Sciences , 2 (2), 794-818. Alkawai, F., Alowayyed, A. (2017). Barriers in accessing care services for physically disabled in a hospital setting in Riyadh, Saudi Arabia, cross-sectional study. Journal of Community Hospital Internal Medicine Perspectives , 7 (2), 82-86. Almalki, M., FitzGerald, G., Clark, M. (2011). Health care system in Saudi Arabia: an overview/Aperu du systme de sant en Arabie saoudite. Eastern Mediterranean health journal , 17 (10), 784-793. Al-Rabeeah, A. (2003). The history of health care in the Kingdom of Saudi Arabia with emphasis on pediatric surgery. Saudi medical journal , 24 (5), 9-10. Alzeidan, R., Rabiee, F., Mandil, A., Hersi, A., Fayed, A. (2016). Non-communicable disease risk factors among employees and their families of a Saudi university: An epidemiological study. PloS one , 11 (11), e0165036. El Bcheraoui, C., Tuffaha, M., Daoud, F., Kravitz, H., AlMazroa, M., Al Saeedi, M., et al. (2015). Access and barriers to healthcare in the Kingdom of Saudi Arabia, 2013: findings from a national multistage survey. BMJ open , 5 (6), e007801. Perrott, G., Holland, D. (2005). Population trends and problems of public health. The Milbank Quarterly , 84 (4), 569-608. Qurban, M., Austria, R. (2008). Public perception on e-health services: implications of preliminary findings of KFMMC for military hospitals in KSA. In Proceedings of the European and Mediterranean Conference on Information Systems , 25-26. Sebai, Z., Milaat, W., Al-Zulaibani, A. (2001). Health care services in Saudi Arabia: Past, present and future. Journal of family community medicine , 8 (3), 19-23. Walston, S., Al-Harbi, Y., Al-Omar, B. (2008). The changing face of healthcare in Saudi Arabia. Annals of Saudi Medicine , 28, 243250. World Health. (2000). The world health report 2000 Health systems: improving performance. Geneva: Word Health Organization. Yusuf, N. (2014). Private and public healthcare in Saudi Arabia: future challenges. International Journal of Business and Economic Development , 2 (1), 114-118.

Saturday, May 2, 2020

Strengths and Weaknesses of the Five Main Advertising Media free essay sample

What are the strengths and weaknesses of the five main advertising media? Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. Advertising is a business and its messages are conveyed to the farthest places on Earth. It uses all major medium to deliver its messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. Where same are seen as the most effective and some cater their own target audience, advertisement product is like any other product in the world, it has its pros and cons. So you have to plan what you what to use, where you want to use it and when, this role is up to the media planer. I will try to discuss the media planning two examples in using this medium and why is the structure of an advertising agency never static. Advertising Agency. Ad agency is one of the most combative businesses just like any other business it as it up and downs it deepens on many thing why an ad agency structure is never still e. . like the market crashing, or a company that the ad agency was working for lose money before that company lets go its employs it will cut funding to the ad agency, advertising agency are build or life’s of another business so the success of the ad agency deepens on shift or change in our culture e. g. like the terrorist attacks of September 11, 2001 change the way we think and buy. USA when the where going to war whit Iraq France was opposing them the sum of America people stopped buying France wine and also the Arabic company called flying emirates found it hard to sale its products in America. Because an ad agency is not like a traditionally business it’s more like a midi man its dose not own anything or buy’s anything in trams of business. But what it has have is a idea and unstinting between the â€Å"worlds of sealing and buying† it can’t function without them which is why it’s never static. TV TV has always been traditionally viewed as one of the most effective its one of the main strengths for media planners however, it is one of the most expensive media to use. Get you add to be air on one of the Broadcast, cable, or satellite all of them are quite expensive. Doing Adverts on this medium is mostly for the large company that wants to reach a large number of people. TV is a highly saturated medium meaning that TV has to answer to someone it can say or do what it what it’s as to have a highly leave of saturated TV can be told what it can show and can’t show for example when the government band ad’s of cigarette in UK the reason why TV has to have a high saturated is that it has the highest impact on its target audience and target audience of all ages, sex, race are watching it. Whit it ever-increasing amount of channels available makes it harder to break through to its target audience for the ads there is a high chancy of your ad been seen all over the country. But some of the satellite channels are getting more specialized in catering its only target audience needs and terms of interests e. g. like the shopping channels, Holladay channels and so on. Those channels are targeting specific group or demographic a bit more easy then it would have if it did not have TV. Radio Radio is one of the oldest medium to communicate with its audience when TV took over the radio’s spot long time ago radio had to change but it had something to it availability that other entertainment mediums could not use such as car Radio has made the radio not obsolete but moved from the livening room to the car’s livening room its riches its audience from home to work from work to home. Radio is much more cost effective than television advertising. Radio its nature, usually regional in its broadcasting which makes it easy and accessible to smaller companies that only want to hit a certain geographic region. Radio leaves a lot more to the imagination than TV would have. However the lacks of this visual capabilities of radio, makes it harder for a radio to maintain and captive’s its audience. Also high definition radio, internet radio and as will as TV radio have become new mediums within the overall radio medium that are somewhat untapped in their potential, partially due to the fact that they have not been as successful as they were projected to be at their conception. With radio advertising can costs vary enormously and it depend very much on the time slot and length of dvert. A typical slot of 25 seconds can be around ? 250 ? 1000 per week, depending on the frequency and amount of listeners they have. Print Media Magazines/newspaper/ Billboards Magazines can be a pretty good way to catering to a particular target audience. Most magazines or newspaper at least about 30% of its audience is older than other forms of media where TV has younger and older audience. All magazines are simple general interest magazine, meaning you â€Å"Read what you like† if you are in to car’s you will read a car magazines or any other interest. Due to this fact, it is possible for a company to place something in a magazine that they know it will reach its actual target audience. By doing this it cutting out many of the sets of those audiences that would not even give an ad another second of their attention this is what TV and Radio are missing, Magazines are often kept for months. Your message keeps selling. Excellent picture reproduction quality and the paper are far superior to newsprint. Billboards can be extremely effective in generating brand awareness, at the very least. If they are placed effectively, especially in a place where there is a high amount of traffic, preferably traffic that is stopped for some of the time, like rush hour traffic in a city. Unfortunately, they are most often placed on a quickly-moving highway or smaller road, and, for this reason, they are passed by relatively quickly, and, the driver or passenger in a car may not give them a second thought. For this reason, you cannot have an extremely wordy billboard, which makes conveying a concrete message about a product pretty hard. Advertising messages are more images related and less price oriented excellent pass-along value. Many regional and national magazines include classified ad sections that may be useful for or selling individual products. The disadvantages of magazines, newspaper, billboards are limited flexibility in terms of ad placement and format. The shelf life of any print medium is limited; newspapers are among the public eye for a day. Print Media may not always give you a wide reach term of what kind of people who may actually read your message is limited. Particular newspaper may not actually be accessible to all your target audience sometimes your message may be missed your audience and you always have to plan months had to advertise in print media. Which means it does not lave whit a lot of flexibility time when a faced a tight deadline. Internet advertising and its differs between the others. Internet Advertising is the new future since many companies and businesses have their own web sites and advertisements are located all in the web. The World Wide Web is hastily becoming the most effective way for an advert to be viewed allowing potential customers to view these advertisements. Search engines or a small site that sell advertisement space for sponsoring are profiting highly from the increase of advertising on the Internet. Also contributing to the profit of businesses is the fact that the number of people that have access to the internet is growing as well as internet services which is growing as will. Ads on the Internet can be interactive. You can request viewer feedback, take orders or answer questions instantly. Ad can run within the internet longer the any of the other medium and last longer than the other’s. Where the Internet is constantly available an advert can potentially reach a large or a global audience, if you take out the language barriers anyone at any location in the world can access information about your products or services. Pop up ad literally pop out of nowhere and appear on your screen. It may be annoying to the users but these pop up are very effective because the user does not have a choice to not view. Where as in a TV ad sometime you use that to get up get a tea or change channel what is on you are not force to view it. All this medium’s different have their own strengths and weaknesses but where radio, and print media can be used on the move TV and internet cannot be used on the move but that have a large audience the other medium’s. Like I said before TV has a highly saturated and so does print media and radio but the internet does not have that so ad can be ruled as it wants to be was to or shocking it does not have the censorship that other media has its free to do what it wants. And you can see the different between other mediums is the way ad is made or show to the target audience. What I mean by is some online ad is made to shock you and give the look of a homemade video. But some of the big companies make big ad’s which give the look of a short film but it the only way is to go only for example the new Nike ad for the world cup â€Å"WRITE THE FUTURE† it was also aired on TV but it was the short version that made it to TV because it would have too much money to show it all on TV, to get the full length version you had to go online to see that, it does helps that ad on is online free to be aired so it can be long as you want.